Regency Furniture is one of the top 100 furniture retailers in the country. Their large product catalog and widespread presence in Virginia and Maryland makes them one of the most prominent furniture brands in the Washington, D.C. Metropolitan area.
Fifth Tribe’s methodical approach to marketing, development, and digital strategy left nothing to chance in this project with Regency Furniture. We firstly laid the building blocks for success by auditing the Client’s existing marketing strategies. Second, we performed comprehensive customer analyses and competitor research to identify key demographics, buying trends, and pain points. Then, we re-evaluated Regency’s outreach campaigns. We introduced new strategies from the ground up whenever we found wasted ad spend or missed opportunities to win new customers. Lastly, we optimized the Client’s eCommerce site for all devices, platforms, and channels – ensuring every customer would enjoy a fast and responsive experience.