Industry trade shows are the perfect place to showcase your company. In one place, under one roof, is a sea of market leaders and prospective customers, many of whom are looking for the products and services you offer. Not only that, all around are your competitors, giving clients the chance to conduct an in-person, side-by-side comparison.
Given these stakes, it is imperative to put your best foot forward and show your target audience why they should be doing business with you. One way to truly differentiate yourself is to incorporate into your exhibit a kiosk that employs your own mobile app.
Here are five key benefits of using a mobile application at your company’s next trade show:
1. Stick Out from Your Competitors
A natural-born conversation starter, the mobile app kiosk provides passersby that reason for pause, drawing people in with its illustrative graphics, descriptive text and engaging multimedia. And given its interactive nature, it effectively serves as another member of your staff — communicating your message, selling your products and connecting with customers you might have previously been too busy to reach. Then, once the kiosk’s initial legwork is finished, you can step in and close the deal.
2. A One-Stop Shop for Content
Flyers, brochures, video displays — there is value in these trade show exhibit staples. They are engaging, they are rich in content and graphics, and when done well, they can leave a lasting impression on your prospective customers. So why not blend all three into one mobile application kiosk? Doing so is not only more cost-efficient (reduced printing expenses), but it also allows you to travel lightly and alleviates any worries of running low on supplies.
3. No Lead Gets Left Behind
While networking and handing out business cards is worthwhile, wouldn’t it be nice to ensure that all of those hours on your feet translate into something a little more tangible? Enter your mobile app, which allows you to collect names, phone numbers, email addresses or any other information you’d like to request from those who stop by the kiosk. Not only can you generate leads, with a few taps, you can qualify them using CRM integration.
4. Gain Actionable Analytics
One of the greatest advantages of a mobile app kiosk is its ability to capture these insights and translate them into actionable data. With its integrated content analytics, the app tracks every click of every user, enabling you to see what products and services garnered the most interest and what text or multimedia generated the most attention. Armed with this knowledge, you can then harness your company’s focus and shape your marketing campaigns to most effectively connect with your target audience.
5. Stay on Message with Standardized Content
An app’s versatility allows you to cover everything your business provides, giving users both a bird’s-eye view of products and services, as well as the ground-level details of your successfully executed solutions. By implementing a mobile application kiosk, you reduce that preparation stress by standardizing the content you present. You won’t have to worry about staff going off cue.